- Introduction to Search Engine Paid Marketing
- Google Ads Account Setup
- Interface Tour and Billing Setting
- Account Structure
- Campaign Setting
- Ad Group Setup
- Keyword Research Tools
- Keyword Match Setup
- Understanding Ad Auction
- What Is Quality Score
- Types of Bidding in AdWords
- Ad Formats
- Ad Guidelines
- Ad Extensions
- Case Study Assignments For Practice
- Google Smart Campaign
- Benefits Of Smart Campaign
- Creating Smart Campaign
- Result Tracking In Smart Campaign
- Pros And Cons Of Smart Campaign
- Bidding In Smart Campaign
- Targeting In Smart Campaign
- How To Get Maximum Conversions From Smart Campaign
10.Google Performance Max Campaign
- How Performance Max Campaign Works
- Benefits Of Performance Max Campaign
- Creating Performance Max Campaign
- Result Tracking In Performance Max Campaign
- Pros And Cons Of Performance Max Campaign Bidding In Performance Max
- Targeting In Performance Max Campaign
- How To Get Maximum Conversions From Performance Max Campaign